TREN-er-y? or tre-NERR-y? Trenerry is the name of the street where Country Road had its headquarters once (originally?), but I'm not sure how I'd pronounce that either. Anyway, Trenery came into being while we were living in the US and I wasn't really sure why it existed alongside Country Road (but I do now thanks to google, it's supposedly for the slightly older crowd).
I wonder how well the brand is doing (or not); I saw a pop-up clearance store in the city a few weeks back and have seen a lot of it at the op shop. Brand new stock at the op shop - I picked up these two shirts at the Salvo's in Elsternwick on Friday and left two behind. They're an XL and an XXL which perhaps explains why they are excess stock but that's fine because I bought them for the fabric, to cut up and sew into something else, so the larger the better. Maybe something from miss bear's wish list.
I love things to be handmade but it is also important to me that they are extremely well made and that starts with the materials. For the longest time, somehow the fabric on the bolt just never seemed to be of the quality that I saw hanging in the stores. (This may well have been a function of where I was shopping, both for fabric and for clothing.) But even since stores stocking much better quality fabrics have opened (Tessuti, The Cutting Edge), I still experience some anxiety about matching fabric and project. This way the work is done for me and I get commercial quality fabric that is just perfect for a blouse. Possibly (hopefully) I have also saved some money on yardage, although these blouses were pricey at $15-odd each. Still, I prefer to be re-using something that already exists and to have my money got to the Salvo's so that's great value already.