The service is crap. Yes, it's ingratiating but it's slow and inefficient and frequently borders on obsequious. It's also often mechanical and insincere. Who is impressed by a sales assistant who pounces on you the moment you walk in the door with a well-rehearsed "Welcome to wherever, it's my pleasure to assist you today. Let me know if I can help you to find anything" delivered in a monotone and without once even looking you in the eye? Ok, I exaggerate, but only slightly.
On the other hand, my favourite lipstick for pretty much half the Australian price. At least I can buy it online.